A daily check-in system.
In 2020, I was part of Intellect (Asia's fastest growing mental wellness start-up company). During my time at Intellect, I designed a check-in system to help improve our app's stickiness and DAU by 126%.
Product Designer, 2020
Due to non-disclosure agreements, some of the data has been purposely omitted.
Over 1 million users worldwide.
We have high daily downloads, but app's stickiness is a huge issue.
7 in 10 stop using after 7 days.
We did rounds of design workshops to gather our thoughts and insights.
7-day journal study.
In that journal study, we recruited a series of participants to help us understand how they are interacting with our app over the course of 7 days.
Gathering our thoughts with affinity mapping exercises.
With each of our research insights, we put them to our post-its and mapped it to some behavioural themes.
Concept presentations.
The team and I did a rose,bud, thorn exercise to brainstorm ideas and concepts.
Our goal is to improve the app's stickiness and DAU.
Turning insights to hypotheses.
Users have yet to see the value of Intellect.
Users can get lost in their own emotions.
Users often mistake their own emotions. Emotions like anger, sadness, or regret are hard to differentiate.
Users feel overwhelmed when they open the app.
Users do not know how to get started with using the app. Currently, we have too much educational information, but users do not know which is the best for them.
As a user, I need to know how I am actually feeling so I can know what help I need to feel better instantly.
Design for a better future.
Swipe to express how you feel.
You can swipe through 5 emotions to express how you are feeling.
Indicate your stress levels.
Share with us your stress levels by holding and dragging. The animated interaction is considered carefully to help you express your stress levels without judgement.
Diagnose and recommend content.
Combining the two prior questions, we will match you to a relevant content to help you feel better instantly.
Set daily reminder.
You can set a time of the day you would like to devote toward checking in with yourself.
Check-in daily at anytime, anywhere.
Our daily active users improved by 126% 1 month after. In 2021, we won best app of GooglePlay.
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